Implementing an SEO (Search Engine Optimization) strategy on a company's website ensures its rapid growth.  This system, as useful as it is indispensable for companies in their digital communication strategy, is possible in two ways: onsite SEO and offsite SEO. D "cover the specificity of each strategy in this article.

On-site SEO

On-site SEO is mainly used to optimise the web content of the site. The site whose link is  tells you enough. Indeed, the design of a site optimised for SEO meets certain technical criteria. The web content in particular must contain tags, but it must also be well structured and contain strategically inserted keywords. On-site SEO consists of optimising each page of the site to improve its ranking in search engines. It is a technique that applies to both HTML code and web content.  On-site SEO is based on good markup. It includes several criteria:

  • The TITLE tag and the H1 tag
  • H2 tags
  • The meta-description tag
  • Structured data
  • The internal linkage

Off-site referencing

Off-site SEO is mainly used to increase the awareness of the website. The activities carried out during off-site SEO are done on other websites. It is mainly about strengthening backlinks, i.e. links that will lead visitors to your web page.  On-page SEO consists of link building. Link building is a technique whose main goal is to produce a large network of referrals from other pages to your own via backlinks.

Link building is what will optimise your website's SEO. It is a very important and essential process in the SEO process of your site.  The reputation of a page is often evaluated by the number of backlinks it has. There are many techniques to get them. The simplest is to have interesting content that people will visit via link building, so you need to regularly promote the content of your website.